Redwood Speakers at CMA 2004 National Convention

Redwood Speakers at CMA 2004 National Convention

Strategic Marketing Integration: The Role of Engaging Content to Connect with Your Customers

In today's world of consumer relationships there needs to be a mutual transfer of value between the marketer and their customer to ensure a successful transaction. Consumers demand solutions, information and entertainment. They expect content that engages them.

From custom magazines to e-newsletters and broadcast, engaging content is used to create a valuable dialogue with customers. The integration of custom communications is essential to connect with customers in a unified manner, optimize marketing ROI and achieve business objectives.

Jennifer and Chris will show how you can enhance your customer communications. They will also review how companies can create, leverage and execute content through a Digitalized Asset System to all relevant channels including magazines, the web, e-mail and television. Finally they will offer results from independent case studies to measure the impact at a customer level.

When you leave this presentation you will:
Understand how engaging content can increase your ROI.
Know how to strategically leverage engaging content across multiple channels.
Optimize your own ROI using tips from a real-life case study.