p & g
As a key content agency partner, Totem developed the Rouge beauty program for P&G into a multichannel, custom branded media program that is highly editorial, yet infused with brand information that engages the consumer in print, digital, social media and in-store.
frito lay
Good Fun is Frito Lay’s internal publication created by Totem to embody the company’s environmental stewardship and employee achievements.
GEICO
GEICO’s magazine offers customers a consistent and engaging brand experience by touching on lifestyle, travel, home and insurance content. Totem refreshed the magazine for spring 2010 while introducing some digital components to the program.
sobeys
A quarterly national magazine supporting POS focused on customer benefits and product awareness distributed in-store at Sobeys and IGA and outlets across the country.
rubbermaid
Totem’s digital work for Rubbermaid wraps useful product information, demonstrations and solutions in an easy-to-use online environment, which we redesigned last year to further enhance the customer experience.
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look good feel better
This progressive organization provides support for women with cancer, which includes print, online and video content developed and distributed by Totem. Ad sales support is also provided by Totem.
bank of america
Totem provides content and content strategy for Bank of America’s dynamic consumer education email and web CRM program, researching and executing personal finance articles that integrate solid tips and advice with BAC products and resources.
the home depot
A key initiative that has demonstrated tremendous results for THD’s outdoor category, The Garden Club and New Mover digital CRM programs provide members with a social space in which to share garden and outdoor content tailored to their geographic location and interests.
caa
Reaching 1.6 million households in Central and Eastern Canada, CAA Magazine is a quarterly glossy lifestyle magazine that supports CAA members’ lifestyle interests, as well as the CAA’s products and services. Totem provides content strategy and media sales services.
rexall
This program involves targeted digital and DM content created by Totem to enhance Rexall’s overall consumer image and brand heritage.
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century 21
The At Home with CENTURY 21® content program is a cornerstone of the Preferred Client Club Loyalty program. It’s designed to inspire readers to imagine and achieve a dynamic home environment with fresh style ideas and sensible interior design projects.
mazda
Zoom-Zoom is Mazda’s global customer magazine—the foundation of a CRM program designed around a highly co-ordinated international branded content effort involving a print magazine and online social media mechanisms.
kraft foods
An award-winning North American custom media program reaching over 12 million consumers via an integrated magazine, video, e-newsletter and digital content solution.
coca cola/nestea
Responding to growing interest in the world of tea, Totem’s magazine and website for Coca Cola/Nestea addresses a hot consumer topic with articles and promotions that enhance Nestea’s product leadership in the category.
aeroplan
How do you engage more than 5 million loyal Aeroplan members? Totem does it with a highly integrated and turnkey custom media program that brings together a glossy member magazine, website, e-newsletter content and social media content supported by a comprehensive media sales strategy.
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nabs
Totem serves as Content Agency of Record (CAOR) providing turnkey strategic, content and social media solutions to support the work of NABS, a charitable organization supporting advertising and media professionals.
Acura
Totem leads a content program for Acura, the cornerstone of which is the multi-award-winning Acura Style magazine. Acura's "smart luxury" customers appreciate an editorial offering that delivers not only the latest news from the company, but also from across life's wide spectrum. Travel, adventure and gastronomy recommendations mix with leading-edge ideas in design, business and psychology.
british airways
Totem provides comprehensive media sales solutions for British Airways’ in-flight media properties in North America, including magazine and digital.
Please visit our media sales page for more information.
the principal financial group
Totem’s comprehensive content strategy includes a series of branded guides and workbooks, along with accompanying online videos, designed to prepare an employee for enrolment in his or her employer’s retirement savings plan.
sears
Totem’s custom media program supports the Sears Advantage loyalty program and is anchored by two versioned magazines—New Outlook and Family Outlook—as well as web content, e-newsletters, DM and POS touch points.
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canada post
Totem’s content strategy for Canada Post’s Smartmoves program is to literally reach people in their homes. We focus on useful lifestyle tips and advice, delivered in an attractive magazine that arrives shortly after the customer has engaged with Canada Post’s change-of-address program.
the cliffs
The luxurious beauty of residential developments created by The Cliffs Communities, a Carolina-based company, are brought to life in a twice-yearly magazine designed for residents and prospects.
scotiabank
Scotiabank’s small business expertise comes through loud and clear in the content work Totem does for the bank’s Get Growing for Business website. In addition, we generate blog posts, articles, white papers, how-to videos and webinars.
foresters
Our work for insurance provider Foresters encompasses ongoing communications deliverables, including content audits, strategic POVs and recommendations, and content for the company’s web portal. Totem also produces Foresters’ annual report.
corby
Our work for Corby includes the development and execution of digital and social media strategies for such marquee liquor brands as Malibu, Absolut, Lamb’s, Havana Club and Wiser’s. We capture an active audience with a mix of customized content, contests and apps targeted to meet the expectations of each brand’s specific audience.