Aeroplan's 5+ million members love to accumulate reward miles. And they love to read about how to maximize their reward benefits. So in 2007, Totem launched the Aeroplan Arrival magazine program for North America's leading loyalty program. The content strategy quickly evolved beyond the initial magazine platform to include a website, email content, content monetization and social media strategies.

The focus of Aeroplan Arrival is an aggressive consumer-oriented content strategy that engages members in travel and lifestyle merchandise. The magazine is mailed to 800,000 high-value members. Visitors spend an average of 10 or more minutes on the website, well above industry norms. Aeroplan Arrival is a dynamic content program that combines entertaining content, social media, promotions, partner marketing initiatives and media sales-all managed and executed by Totem on a turnkey basis