Totem was initially engaged by Bank of America to work closely with the Digital AOR and provide digital content for a customer email program targeting over 7 million Bank of America customers. Our scope of work has expanded to include content and supporting strategy for the Solutions digital program, a consumer-facing online education and resource for relevant and timely financial information. Monthly articles are aligned with SEO best practices and program objectives that integrate with BAC's product offering, all executed in synch with the dynamics of today's financial environment.