CAA Magazine, published quarterly by Totem on behalf of five auto clubs that span Central and Eastern Canada, reaches more than 1.6 million households. The magazine delivers on its promise of "Travel, Lifestyle and Cool Car Stuff" with newsstand quality and a breadth of topics that parallels CAA's diverse services. With a blend of national and local content, a customized version of the magazine is created for each of the five regions. Totem also supports media sales for the magazine.