A Perfect Blend is a recently launched publication and accompanying website created by Totem to educate consumers on the world of tea. This booming commodity is a hot topic for consumers and a hot category for the brand. A Perfect Blend engages readers with a wide range of articles about different varieties of tea, with emphasis on the brand's health and wellness attributes. The content inspires readers with ideas on how to use Nestea in recipes and carries promotional offers to stimulate purchase.