Good Fun, the corporate publication Totem produces for snack giant Frito Lay, focuses on the company's eco-efforts with articles on topics such as the first compostable chip bag. Other content explores the company's technological and environmental stewardship and employee achievements, and also includes a special pullout section called the Conserve and Preserve Tool Kit. In keeping with the Frito Lay's vision of sustainability, Good Fun is published using recycled wood or fibre products and includes an innovative survey that measures reader engagement to inform future direct-response mechanisms.