In spring 2010, U.S. insurance giant GEICO partnered with Totem to relaunch its customer magazine. GEICO is famous for its lighthearted TV ads and characters like the Gecko. Totem brought that sense of energy and fun to a redesigned magazine, making it contemporary and accessible. The magazine and companion digital initiatives form a pillar of GEICO's customer-loyalty efforts, offering readers relevant lifestyle, insurance and personal-finance content