The National Advertising Benevolent Society (NABS) recently named Totem its Digital Agency of Record. The assignment: to design and implement an integrated digital-communications plan that uses social-media strategy and tactics. NABS, a charity that offers support and resources to communications professionals, relies on donations and the participation of its members and volunteers, so an effective communications plan is vital. Totem has created the underlying strategy for NABS, including a digital-content plan, targeted emails, a blog, social media and fundraising campaigns.