Totem serves as a key content agency partner to Procter & Gamble in the development of the Rouge beauty program. This is a comprehensive, multichannel, custom branded media program targeting high-value consumers across North America that brings the power of scale to P&G's beauty brands. What makes Rouge unique is the program's editorial voice. Leveraging the expertise of fashion and beauty industry leaders, Rouge provides inspiration and information on the latest trends, techniques and beauty tips while positioning P&G beauty brands at the centre of that editorial content. The experience engages consumers in print, digital, social media, and at store-level with high-value coupons.