Totem has been providing engaging content for Rubbermaid's digital space since 2006. The monthly articles and original photography found within the site's Tips and Solutions category hinges on easy-to-follow instructions that are practical and fun, great ideas for home organization and how to get the most out of Rubbermaid products. Totem also offers solutions to reach and engage customers on a variety of interactive levels, from promotions to polls to independent sources of expertise. In 2009, Totem spearheaded Rubbermaid's website redesign, highlighted by a modern visual updating and architecture that allows for better navigation of the wide product range.