Totem created a custom media program to support the Sears Advantage loyalty program, which is designed to develop customer loyalty while driving purchase at Sears stores and with Sears partners. The program revolves around two quarterly magazines conceived, designed and executed by Totem: New Outlook is a health and lifestyle magazine targeted at a 45-plus readership, while Family Outlook tackles similar themes geared to the Sears shopper with children at home. This integrated custom media program speaks to 400,000 paid members, and includes website e-newsletter, DM and POS initiatives. Totem also provides integrated media sales for the program.