Armed with a strategic mind and an eye for great creative, Joseph Barbieri deftly articulates to prospective clients how Totem’s custom media solutions can positively impact their brands and bottom lines. For more than 20 years, he has honed his craft working in the media, marketing and publishing sectors. Joseph identifies and engineers marketing and communications solutions that bring our client’s brands to life using up-to-the minute (and ever-evolving) media platforms. As SVP Marketing and Business Development, Joseph has been a key architect in positioning Totem as a category leader. Just a few of Joseph’s successes include the launch of integrated marketing programs for leading North American and global brands such as Mazda International, GEICO, Aeroplan, Procter & Gamble and Bank of America.