As Creative Director, Peter manages the fine balancing act of applying his distinctive style to Totem’s creative output, motivating and leading creative teams, and ensuring the quality of every piece that leaves the shop. Trained as an architect with a degree from the University of Toronto, Peter joined the company in 2002. Previously, he was the Art Director for fashion retailer Club Monaco, then spent seven years creating television and print campaigns for Arnold Worldwide, Grey Advertising and JWT. A collaborative team player with a distinct vision, Peter is instrumental in winning new business. He combines his keen marketing and brand savvy with an aesthetic sensibility that is simultaneously refined, worldly and contemporary.