email »
From tactical email programs to comprehensive CRM e-newsletter campaigns segmented by customer profile and need, Totem’s email expertise is grounded first in strategic planning and content development, and followed by Information Architecture and design, deployment and measurement. Optimization is achieved through rigorous testing. We leverage leading technology solutions to deliver your messages in the most effective way possible.
syndication & aggregation »
We are content innovators and our expertise lies in content creation. But in the digital and new social media marketing world, content needs to be portable. We ensure that your branded messages are strategically placed in relevant media and portals beyond your custom property, paid or earned. Or we can harvest relevant content that will enhance your customers’ experiences with your brand. Either way, your brand community is engaged in a meaningful and strategic way.
point of sale »
Compelling consumer action is Totem’s raison d’etre. We execute much of our POS work as a complement to our clients’ integrated CRM programs, with in-store initiatives that lead customers to engage and transact.
catalogue »
We apply the art of “the story” to the science of catalogue best practices, effectively increasing customer engagement and the impact of our clients’ transactional messages using editorial techniques. Pictures, words and offer all work together to convey information that is clear, concise and irresistible.
corporate communications »
Totem’s corporate communications draw on our best practices in consumer-centric messaging tactics. We then apply extra rigour in order to align the content solutions with corporate strategies such as, for example, initiatives in corporate social responsibility. This often requires close work with company leadership to devise solutions that synch with ongoing corporate evolution.
web »
A good story is a good story, no matter the media—but in the digital world, the user experience is paramount. We excel at taking your brand stories online by melding innovative creative and Information Architectures with leading-edge technologies tailored to your objectives, be they transactional, promotional or loyalty focused. Our web solutions are integrated with all other media and print vehicles, ensuring a holistic and multi-pronged influence on your brand communities.
custom media »
Totem designs and executes comprehensive branded custom media programs that fully integrate with your existing marketing and communications initiatives. Leveraging the power and reach of your brand, we build our programs strategically from the ground up. Our industry-leading and turnkey solutions can include all of the channels you see on this page.
social media »
In the same way that branded content is predicated on strong narrative, successful social media initiatives encourage your customers to build their own stories. Totem’s role is to initiate and facilitate relevant content within social media channels such as Twitter, Facebook and blogs. It’s about creating communities, not selling to them. This is a natural extension of what our Marketing Journalists do everyday. We facilitate the sharing of your brand story in your customer’s social network. In tech terms, you might call that “viral.” We call it good conversation.
direct mail »
Totem’s storytelling approach to DM solutions incorporates a heightened level of insight to ensure consumer engagement and action. Our communications cut through the postal clutter by giving the customer a reason to open, a reason to read, a reason to act—and, ultimately, a reason to interact with your brand.
custom magazine »
Some things defy change. The engagement factor of magazines—from bedside table to cottage dock, from airplane to taxi—has been proven again and again. Our industry-defining approach seeds the marketing principles of engagement with the journalistic principles of authoritative and reader-informed narratives. Design, packaging and editorial techniques are contemporary and category-specific, so that our clients’ brand stories are richly conveyed. In the end, it’s all about a good read.