content planning »
Content is generated from the customer’s perspective by applying journalistic insight and principles of story craft. The consumer enjoys a holistic experience designed to maximize engagement with the brand and drive business objectives. This content is integrated and adapted for deployment via the most effective channel or combination of channels. Content is optimized for each channel, from SEO to feature article, from subject line testing to promotional copy.
communication blueprint »
The development of a communication blueprint involves identifying and tracking customers through their entire life cycle, from initial inspiration through post-purchase phases and brand advocacy, taking into account client segmentation, customer value and measurement objectives.
advertising & media sales »
Totem delivers media and advertising services and solutions across channels, providing cost offset for our clients' programs and added value for the consumer. Many of our branded content vehicles are open to third-party advertising and marketing partnerships. This messaging reaches engaged, high-value brand communities with the added effectiveness of leveraging the equity of our clients’ brand.
Digital, print and cross-channel advertising opportunities are available in a number of Totem’s branded media programs.
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consumer story »
Totem explores and maps out all of a customer’s touch points and develops the “story” that is the consumer’s true brand experience. Whether it’s an embedded video on a web page, an inspirational double-page spread in a magazine, or a 140-character tweet—we are experts at crafting content to optimize the unique qualities of each channel.
strategic discovery »
Totem’s proprietary discovery process establishes the foundation for all program requirements. This is a vital step. It ensures that all creative and messaging—across all customer touch points—are grounded in business objectives.
strategic discovery »
Totem’s proprietary discovery process establishes the foundation for all program requirements. This is a vital step. It ensures that all creative and messaging—across all customer touch points—are grounded in business objectives.
brand imprint »
A comprehensive assembly of brand qualities, distilled into key cornerstone attributes that inform and guide all content and creative development.
strategic discovery »
Totem’s proprietary discovery process establishes the foundation for all program requirements. This is a vital step. It ensures that all creative and messaging—across all customer touch points—are grounded in business objectives.
consumer print »
An analysis of the key target audience, including demographic and psychographic attributes. An articulation of the relationship and interaction between consumer, category and brand.
strategic discovery »
Totem’s proprietary discovery process establishes the foundation for all program requirements. This is a vital step. It ensures that all creative and messaging—across all customer touch points—are grounded in business objectives.
category imprint »
A snapshot of the key trends, ideas and competitors that influence the environments in which content will live and work. The category imprint also articulates the positioning and marketing messages of your brand.