Aeroplan to Launch Exclusive Branded Content Magazine, Aeroplan Arrival
Aeroplan to Launch Exclusive Branded Content Magazine, Aeroplan
Arrival
Montreal, QC, May 29, 2008 - Aeroplan, Canada's premier loyalty
marketing company, today announced it will be launching Aeroplan
Arrival, an exclusive branded content magazine that encompasses
travel, lifestyle, culture and popular Aeroplan reward merchandise.
Aeroplan partnered with Redwood Custom Communications, one of North
America's leading custom publishers, to develop the magazine that
will debut in mid-August with the fall 2008 issue.
"This is the latest in a series of initiatives we have developed
to add value to our expanding loyalty program and to satisfy a
unique and growing membership and partner base," said Sylvie
Bourget, Vice President, Marketing, Aeroplan. "We identified the
need for a quality publication that truly reflects our members:
urbane travellers who continually seek more - not only out of their
travel experience, but more out of life."
Aeroplan Arrival is a magazine about ideas and attainable
lifestyle rewards. It will feature work by top Canadian and
international writers, photographers and illustrators. In keeping
with members' top interests, travel content will be a focus.
Insightful and informed articles will report on the next hot travel
locales, as well as the more popular local and global destinations.
Readers will also find profiles of leading-edge figures in art and
design, and interesting displays of Aeroplan reward
merchandise.
Highlights of the Fall 2008 issue of Aeroplan Arrival
include:
- A cover feature on the renaissance of Buenos Aires, captured
by award-winning photographer Rob Fiocca and Montreal writer Simona
Rabinovitch
- A travelogue through Canada's premier wine-and-food regions by
restaurant critic and food writer Chris Johns
- A Q&A with Pritzker Architecture Prize winner Tadao
Ando
- A discussion with sharp-tongued, Michelin-starred celebrity chef
Gordon Ramsey, illustrated by New Yorker artist Andy Friedman
- A witty compendium of the "best" international cities for the
curious traveller of every style and taste
- An essay by Globe and Mail style columnist Karen von Hahn
discussing how form and function work hand in hand in the design of
the best contemporary products
The magazine was designed to not only raise awareness of
Aeroplan's expanding loyalty program, but it will also serve as a
key marketing tool for Aeroplan's current and future program
partners. The magazine will include a robust advertising initiative
for both partner and non-partner alike, and will represent an
unparalleled opportunity for the Canadian advertising community,
with direct and targeted access to 500,000 of Aeroplan's high-value
members. Aeroplan Arrival will be distributed in French and English
three times a year and will be available online at www.aeroplan.com
in 2009.
"This partnership is an exceptional opportunity to apply our
unique approach to branded publishing," said Joseph Barbieri,
Redwood VP Marketing and Business Development. "Aeroplan Arrival is
more than a magazine - the content will not only inform, entertain
and inspire, but it will help Aeroplan achieve a deeper and more
meaningful level of engagement with members. With our
extensive heritage and experience in the North America loyalty
program sector, it is indeed a privilege to include Aeroplan in our
family of clients and to have been selected as a key partner to
help drive the evolution and extension of the Aeroplan
brand."
About Aeroplan
Aeroplan Limited Partnership, a wholly-owned subsidiary of
Aeroplan Income Fund, is dedicated to developing and executing
programs designed to engage the loyalty of its prestigious
membership. Aeroplan's millions of members earn Aeroplan Miles with
its growing network of over 70 world-class partners, representing
more than 150 brands in the financial, retail, and travel
sectors.
In 2007 alone, approximately 2 million rewards were issued to
members - an average of 5,500 per day, or one reward every 16
seconds. Over 1.5 million round-trip flights were issued in 2007.
Members can redeem miles for Aeroplan's industry-leading
ClassicFlight Rewards, ClassicPlus Flight Rewards, and global Star
Alliance Flight Rewards, which offer travel to approximately 965
destinations worldwide. More than 400,000 non-flight rewards were
issued in 2007. Members have access to 600 exciting specialty,
merchandise, and experiential rewards, as well as hotel and car
rental rewards. For more information about Aeroplan, please visit
www.aeroplan.com.
About Redwood Custom Communications
Redwood creates branded communications programs using the power
of editorial to build meaningful customer relationships and to
drive our clients' ROI. Redwood has offices in Toronto, New York,
London and Tokyo. Redwood's North American clients include Procter
& Gamble, Canadian Automobile Association, Expo Design Center,
LendingTree.com, Sears, Sobeys, The Principal Financial Group, The
Cliffs Communities, Rexall, Mazda International and more.
For more information, please contact:
Aeroplan
JoAnne Hayes
416.352.3706
joanne.hayes@aeroplan.com
Redwood CC
Joseph Barbieri
416-847-8548
Joseph.Barbieri@redwoodcc.com