Transcontinental acquires Redwood Custom Communications, a North American leader in custom publishing
Transcontinental acquires Redwood Custom Communications, a
North American leader in custom publishing
MONTREAL, Nov. 18 /CNW Telbec/ - Transcontinental today
announced it has acquired Redwood Custom Communications, a North
American leader in custom communications headquartered in Toronto.
Redwood is a full service marketing and communications company and
creates turn-key custom publishing and branded content solutions
for both print and digital platforms.
Redwood's offering includes data sciences, research and
measurement, database marketing, variable printing, photo studio
and premedia tools. This makes it an attractive complement to the
services offered by Transcontinental's newly created Marketing
Communications Sector, such as database analytics, premedia, email
marketing, one-to-one marketing and the printing of marketing
"Transcontinental's primary goal is to help our customers
identify, reach and retain their target audience," said François
Olivier, President and Chief Executive Officer, Transcontinental.
"Custom communications is at the frontier between traditional
publishing and direct marketing, and offers the potential to unlock
great value for our clients. We're thrilled to have a leader like
Redwood Custom Communications on our team."
"Transcontinental's strategy for growth includes accelerating its
development of the most compelling portfolio of marketing
communications services in Canada," said Isabelle Marcoux, Vice
Chair of the Board and Vice President, Corporate Development,
Transcontinental Inc. "With Redwood Custom Communications, the
first acquisition for our Marketing Communications Sector, we've
significantly enhanced our offering for clients."
Key clients of Redwood Custom Communications include Aeroplan,
Canadian Automobile Association (CAA), Home Depot, Mazda, Procter
& Gamble, Sears and Sobeys. Redwood's team of 130 employees
will remain under the leadership of Eric Schneider, Chief Executive
Officer, Redwood Custom Communications, who will stay on as an
"By partnering with Transcontinental, Redwood Custom
Communications has the opportunity to grow its relationship
marketing business and deliver incremental value to its clients,"
said Eric Schneider. "Our team is thrilled about the opportunities
ahead of us."
About Redwood Custom Communications
Redwood creates branded communications programs using the power
of editorial to build meaningful customer relationships and drive
our clients' ROI. Redwood has offices in Toronto and New York. For
more information about Redwood, please visit www.redwoodcc.com and www.redwoodcc.com/portfolio.
The largest printer in Canada and sixth-largest in North
America,Transcontinental is also the country's leading publisher of
consumer magazines and French-language educational resources, and
its second-largest community newspaper publisher. Transcontinental
distinguishes itself by creating strategic partnerships that
integrate the company into its customers' value chain, notably
through its unique newspaper printing outsourcing model and its
value-added services. From mass to highly personalized marketing,
the company offers its clients integrated solutions which include a
continent-leading direct marketing offering, a diverse digital
platform and a door-to-door advertising material distribution
network. Transcontinental is a company whose values, including
respect, innovation and integrity, are central to its
Transcontinental (TSX: TCL.A, TCL.B) has more than 15,000
employees in Canada, the United States and Mexico, and reported
revenues of C$2.3 billion in 2007. For more information about the
Corporation, please visit www.transcontinental.com.
For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809, email@example.com;
Financial Community: Jennifer F. McCaughey, Director, Investor
Relations, Transcontinental Inc., (514) 954-2821, firstname.lastname@example.org;